45939 Wellington Ave, Chilliwack BC
Storefront: 604.792.4595 | Internet Sales: 604.795.5992 | info@bookman.ca


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Focusing on the magic housed in literary works, our "Become the Book" campaign centres on the experience of being whisked away by characters and settings in some of our all-time favourites. We concentrated on the idea of "losing oneself" inside of a book, hence our decision to eliminate the face of each reader, obscuring it with the cover of the book in question. Choosing fonts synonymous with the theme of the book was a detail that we thought was particularly important. A day long photo shoot with professional photographer Sarah Sovereign filled with ridiculous moments and hot lighting resulted in some of the most engaging images The Book Man has created to date. Stay tuned, as we are still putting together ads from this particular campaign!
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